illy: a company, a family and a city
When Francesco Illy first arrived in Trieste as a Hungarian serviceman during World War I, he thought it the ideal place to start a coffee business: a multilingual border city offering a port with warehouses, insurance companies and skilled machinery constructors, a city teeming with historical cafés-the intersection of society and culture, a perfect place to transform a raw material from far-off lands into a product which then travels the world.
In 1933, Francesco Illy founded his company of coffee production and sales in Trieste.
As a result, Trieste is become the only city in the world housing the complete coffee production process and is internationally recognized as the locus of the most important coffee research and test laboratories.
the art of tasting: a journey through the senses
No other beverage has the beneficial effects of espresso on the mind and body. It enhances lucidity and concentration, stimulates creativity, caresses the senses and evokes myriad sensations and memories.This is partly due to the small amount of caffeine, but primarily due to its aroma and body. Aroma is the set of fragrances released from the cup and body is the tactile perception of velvet between the tongue and palate.Each aroma acts on the personal memory, bringing on recollections and associations. Tasting, that is, learning to drink a good espresso consciously, also means rediscovering the flavor of the past and more about yourself and your experience in the world.Tasting an espresso is, above all, a journey through the senses. And tasting is much more than merely trying, it is recognizing the components and understanding the reasons for the taste. Therefore you enjoy it twice over, broadening the pleasure of this most rich of experiences.
the espresso ritual: a momentary pleasure that lingers on
As its name suggests, espresso is made to order and lasts but a moment, providing a few brief, intense sips of pleasure that define the daily rhythm of life in Italy and much of the world.
Just two ingredients—water at 194°F and the powder of 50 beans—worth of freshly ground, roasted coffee—become a feast for the senses when extracted under 9 atmospheres of pressure by the modern espresso machine. The resulting cup of 25-30ml of velvety smooth, rich and fragrant coffee is delicious and stimulating, but in fact contains less caffeine than coffee prepared by any other method.
Every year, billions of cups of espresso are enjoyed worldwide, because those cups hold more than just good coffee; they contain a beverage which caresses the senses, energizes the mind, promotes creativity and catalyzes friendships. In other words, a beverage that plays a significant role in the daily lives of many millions of people.
In 1933, Francesco Illy founded his company of coffee production and sales in Trieste.
As a result, Trieste is become the only city in the world housing the complete coffee production process and is internationally recognized as the locus of the most important coffee research and test laboratories.
the art of tasting: a journey through the senses
No other beverage has the beneficial effects of espresso on the mind and body. It enhances lucidity and concentration, stimulates creativity, caresses the senses and evokes myriad sensations and memories.This is partly due to the small amount of caffeine, but primarily due to its aroma and body. Aroma is the set of fragrances released from the cup and body is the tactile perception of velvet between the tongue and palate.Each aroma acts on the personal memory, bringing on recollections and associations. Tasting, that is, learning to drink a good espresso consciously, also means rediscovering the flavor of the past and more about yourself and your experience in the world.Tasting an espresso is, above all, a journey through the senses. And tasting is much more than merely trying, it is recognizing the components and understanding the reasons for the taste. Therefore you enjoy it twice over, broadening the pleasure of this most rich of experiences.
the espresso ritual: a momentary pleasure that lingers on
As its name suggests, espresso is made to order and lasts but a moment, providing a few brief, intense sips of pleasure that define the daily rhythm of life in Italy and much of the world.
Just two ingredients—water at 194°F and the powder of 50 beans—worth of freshly ground, roasted coffee—become a feast for the senses when extracted under 9 atmospheres of pressure by the modern espresso machine. The resulting cup of 25-30ml of velvety smooth, rich and fragrant coffee is delicious and stimulating, but in fact contains less caffeine than coffee prepared by any other method.
Every year, billions of cups of espresso are enjoyed worldwide, because those cups hold more than just good coffee; they contain a beverage which caresses the senses, energizes the mind, promotes creativity and catalyzes friendships. In other words, a beverage that plays a significant role in the daily lives of many millions of people.
a coffee a day keeps the doctor away
Over the last two centuries, few substances have been studied as widely as coffee and the vast majority of clinical testing shows many very positive health benefits associated with drinking coffee. The latest studies have discredited some popular old beliefs: in reasonable amounts, coffee does not disturb sleep, nor is it detrimental to heart-health.
Coffee has a very high antioxidant content and is, in fact, the greatest source of antioxidants in the U.S. diet according to University of Scranton professor Dr. Joe Vinson. Antioxidants have been widely linked to a number of potential health benefits including protection against heart disease and cancer.
In addition to coffee’s well-known ability to increase performance on mental and physical tasks, coffee drinking has been strongly linked to lowering the risk of colorectal and liver cancers, asthma, type 2 diabetes, Alzheimer’s disease and Parkinson’s disease.
Caffeine is a well-known mild stimulant of the nervous system and its consumption elevates neural activity in the brain. It can postpone fatigue and in many studies, has been shown to enhance cognitive performance and increase the body’s capacity for exercise and physical endurance.
Coffee has also been shown to help relieve headaches and to boost the action of painkillers by 40%.
excerpts from www.illy.com
Coffee has a very high antioxidant content and is, in fact, the greatest source of antioxidants in the U.S. diet according to University of Scranton professor Dr. Joe Vinson. Antioxidants have been widely linked to a number of potential health benefits including protection against heart disease and cancer.
In addition to coffee’s well-known ability to increase performance on mental and physical tasks, coffee drinking has been strongly linked to lowering the risk of colorectal and liver cancers, asthma, type 2 diabetes, Alzheimer’s disease and Parkinson’s disease.
Caffeine is a well-known mild stimulant of the nervous system and its consumption elevates neural activity in the brain. It can postpone fatigue and in many studies, has been shown to enhance cognitive performance and increase the body’s capacity for exercise and physical endurance.
Coffee has also been shown to help relieve headaches and to boost the action of painkillers by 40%.
excerpts from www.illy.com